A transformative solution Fractal’s Foresient, an AI forecasting and planning platform on AWS, generates forecasting models and forecasts at speed with high accuracies. Armed with this solution, we began by looking at historical reporting which allowed us to learn more about NielsenIQ’s categorisations, and the way that NielsenIQ works with its clients to provide the data they need to make actionable business decisions. Alongside this, we took into account other sets of associated data that could also affect how consumers reach their purchase decision, including short, medium, and long-term impacts that can cause market disruption, for example;
Our automatic data pre-processing and feature selection can be significantly more accurate than simple or manual forecasting, giving NielsenIQ the confidence to forecast for any eventuality.
Promotions;
Prices;
World events;
Even the weather!
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