The results
The immediate impact
The long-term outlook NielsenIQ could access visual forecasts on the Foresient user interface, use the integrated API, or download the data via CSV to work alongside their current workflows and business applications. Comparing forecasts with actual values at different hierarchy levels across time ensured that bias and accuracy metrics were taken into account as part of the overall analysis.
Foresient generated forecasts for five categories across the United Kingdom and three categories across Ireland, which delivered actionable insights.
Forecasting accuracy ranged between 91.2% and 97.4%.
The options available showcase the range of ways Foresient can complement current ways of working to provide the extra insight required to stand out.
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