FUNDAMENTALS
MARKETING
Online Marketing Trends Real Estate Investors Should Not Overlook
GAIN MORE ONLINE PRESENCE WITH THESE MUST-TRY DIGITAL STRATEGIES
by Shawn Tiberio
CUSTOMER SEGMENTATION This is another marketing trend you should consider as a real estate investor. The idea is simple- instead of targeting general audiences with your campaign, it is better to have a large number of small marketing cam- paigns targeting specific audiences. Customer segmentation means grouping your target audience by certain traits or behaviors, such as demographics or shopping habits. This allows you to more accurately tailor your content to suit their pref- erences. For instance, you can have two separate email lists for small spenders and big spenders. You can send different newsletters to each that feature different products they will most likely prefer. IMPROVEYOUR CONTENT MARKETING STRATEGIES Content marketing is one of the best ways for lead generation in 2021. As a real estate investor, you need to create compelling content and post on various social platforms such as blogs and YouTube to show - case what you are doing. Whenever people see your content, there will be a high chance that they will buy from you.
arketing can be defined as the organization of the sale of a
market with high-quality, attractive video coverage, you will most likely get more bids than those listed with only static, blurry images. So, if you are looking for the best online marketing trends to adopt in 2021, adopting video marketing is one of the best ways to go. This alone is enough for buyers to want to bring out their checks and close the sale with you before somebody else does.
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product. It starts from deciding on its price, the areas it should be supplied to, and how it should be advertised. Marketing yourself as a real estate investor is important to gain more online presence and visibility. One of the best ways to achieve this feat is with the help of social media. Although having your own website is beneficial, staying in touch with people on social media platforms is crucial. The world and technology are moving at a fast pace. Therefore, getting on the train is paramount as a real estate investor to prevent your business from going extinct. Meanwhile, most real estate inves- tors and marketers are still strug- gling to put their business out there using traditional means. However, the truth is that real estate market- ing and also transactions are slowly moving towards creating and adopt- ing digital solutions. VIDEOADVERTISING ANDMARKETING Nothing attracts a buyer bet- ter than when the property is well displayed with a high-quality video. When you list your homes on the
FEATURED SNIPPETS & NO-CLICK SEARCHES
For many, many years, the goal of SEO has been to get your listing in the “number one” spot of search results. Now, the end goal is to con- tinue to shift to more SEO visibility in “position zero.” Position zero, in this case, refers to Google’s “featured snippet,” and 2021 SEO marketing trends are prioritiz - ing it above every other thing. The featured snippet works differently than other search results entries. It is usually separated by a small box and located at the top. Furthermore, it displays extra, relevant information with the attempt to answer users’ questions without them clicking on it at all. This is what gives the nick- name “no-click search.”
30 | think realty magazine :: august 2021
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