• Interpret the ever-changing data on the housing market; and • Be the boots on the ground— with so many people relocating, it’s important to have that local contact who can take care of things. As we all know, there are a few large tech companies who are, in my opinion, looking to eliminate the real estate agent. Will they succeed? Perhaps on some level, but I do not see the real estate agent completely disappearing, especially if they have their finger on the pulse of the mar - ket both locally and nationally. Real estate agents who have the stamina and appetite to adjust and evolve will become true real estate consultants.
buyers and sellers and/or explain the different part of the contract and how they affect them; • Hold a transaction together when issues arise and tempers flare; • Provide a buffer between the parties and be the voice of reason when needed or for anonymity with high-end properties; • Be the go-to when referrals are needed for all the different components of the transaction (loan officer, closing attorney, title, inspection, etc.); • Write winning copy to engage buyers when listing a home, especially a luxury home;
Those real estate professionals will be positioned to be the market experts and be the most attractive to those consumers who are looking for representation. Additionally, the brokerages that are investing in the latest technology needed to support their agents are also a key compo- nent to that evolution and staying power. I am not sure the smaller boutique firms will have the capital to compete on a larger, more global scale. At the end of the day, strive to be different or you may be doomed! •
Author of Flip the Switch from Real Estate Agent to Real Estate Investor, Lorraine Beato is an Atlanta, Georgia Realtor specializing in single-family
residential homes, investment acquisitions, and upscale renovations. She is also a former appraiser.
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