MARKETS & TRENDS
INNOVATIONS
The Hygienic Housing Trend
THE IMPACT OF SMART TECH AND WELLNESS INNOVATIONS
by Andrew Taylor
t’s no surprise that new smart tech wellness innova- tions continue to invade the residential marketplace
latest design and accessory trends that can help them win over and ‘WOW’ homebuyers as they introduce these elements into their design plans—especially since design enhancements in the kitchen and bathroom typi- cally sell homes. Interestingly, while the commercial sector has been moving forward ‘full steam ahead’ with incorporating smart tech wellness designs into their properties, the residential side has been slightly slower to adopt these changes. But market insights are now demanding that the residential side play catch up as everyday home dwellers are still interested in sanitizing and cleaning at alarming
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as many consumers have a heightened concern for killing germs and bacteria, especially in wet water areas like the kitchen and bathroom. A 2021 Home Upgrade study was released showing that bathrooms are one of the pri- mary areas of the home that Americans are planning to upgrade this year, with 45 percent of homeowners polled also saying they will be upgrading their homes with smart and other tech solutions. Given this data, it’s no wonder that home builders in the residential real estate market are looking to the
70 | think realty magazine :: august 2021
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