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When a business owner first sets out in a new market, it can be hard to determine how to establish a customer base, especially with a tight marketing budget. However, one of the most cost-effective and ingenious ways to tap into a new client base is through host-beneficiary relationships. Host-beneficiary relationships are loose partnerships between complementary, noncompeting businesses. They use trust, relationships, and credibility to generate leads and close sales through a special offer presented by the beneficiary as a gift from the host. These relationships cost much less than advertising, which means they reduce the amount you spend acquiring a new customer. This marketing strategy is a great way to enter a new market or take advantage of an opportunity that requires a specific and personal approach. For example, a new hairdresser might want to create a partnership with an established local aesthetician to help him build a core clientele. The aesthetician sends coupons to her own clients, offering free highlights as a gift for their patronage. The hairdresser honors those coupons. Since most people would purchase a cut in addition to highlights, the hairdresser would be able to build his own clientele while making a profit in the process. If you are starting out, it may seem like you have nothing to offer the host; however, in the eyes of her customers, the host is providing a reward or exclusive offer for the customers’ continued support and loyalty. While the newcomer gains a client list, the host gains goodwill. To enter a host-beneficiary relationship, you must have a clearly defined market or market segment. Not knowing or understanding your target market will render your relationship ineffective and a waste of money and time. After you’ve defined your audience, make a list of potential host businesses you can approach. These businesses must have your same target market, an established customer contact list, and a credible reputation. Approach your potential hosts with thought and strategy. Introduce your product or service the way you would present it to new customers: heavy on the benefits and light on the features. Establish your own credibility by providing materials, testimonials, research, and the exclusive offer. Above all else, let the host know how this potential relationship can benefit them as much as it benefits you. Though simple, host-beneficiary relationships are an invaluable tool for businesses looking to tap into new markets. With the Help of Noncompeting Businesses GENERATE LEADS AND CLOSE SALES
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Find Out What the Data Says Distracted driving claims thousands of lives every year in the United States. One of the most common culprits behind this epidemic is texting and driving. Although it’s prohibited in 47 states, texting while operating a motor vehicle is still as prevalent as ever. But what about voice texting? Is that any safer? The data says no. VOICE TEXTING The solutionmobile phone developers came up with tomitigate the risk associated with texting and driving was to eliminate the need to physically interact with the phone. Cellular providers thought that voice-to-text technology would help commuters keep their eyes on the road, thus limiting the potential for distracted driving. Here’s how the technology works: The user speaks into their phone, just like a normal conversation. The cellular device then dictates the content into a text message and sends it without the user ever having to touch a button. IT DOESN’T WORK The issue with this is that it doesn’t get to the core of the problem. A study done by Texas A&M showed that not only is voice texting still a threat while driving, but it’s even worse than traditional text messaging! The main concern of texting and driving is that your attention is not on the road; instead, your attention is fixated elsewhere — namely, the content of your message. The research showed that reaction times were twice as slow when operating a cell phone in any capacity — even speaking into it. THE SOLUTION Anything that takes your eyes off the road or your hands off the wheel needs to be eradicated from your daily driving routine. When you elect to text and drive, you’re not just taking your own life into your hands; you’re also risking the lives of others. Voice texting is not exempt from these dangers. We encourage anyone involved in a distracted driving accident to reach out to us. These collisions often create catastrophic injuries that will forever impact a person’s life. Our team of qualified lawyers is here to conduct a meticulous investigation and fight for your rights. Call us today at 602-483-6114. IS VOICE TEXTING SAFE?
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