The challenge Making client interactions magical Muthoot Finance, the largest gold loan non bank financial institution (NFBC) in India, was searching for a solution that would not only address user queries, but capture user interest in the company’s products and services. Streamlining client interactions through self-help automation had several tangible benefits for both our client and their customers.
Fractal’s combination of patented natural language processing (NLP)
technology, experience with building and scaling conversational AI solutions, and previous self-service solutions for large financial institutions meant we were ideally positioned to conjure the results that met the client’s objectives.
Organizational Objectives
Customer-Facing Objectives
Improve ROI on marketing
Improve client satisfaction score (CSAT)
Reduce unnecessary telephonic interactions
Drive qualified leads
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