FUND DEVELOPMENT PLAN 4.0
Introduction In the last decade, there has been an increase in philanthropic support of race equity focused organizations and community economic development. The TransFormation Alliance is well positioned to successfully compete for this growing pool of funds utilizing a comprehensive approach to fund development. The methodology used to develop the proposed fund development strategy included: a landscape analysis of similar alliances, key stakeholder interviews, a literature review and strategic planning sessions with TransFormation Alliance members. From our research emerged five central themes to be integrated into TransFormation Alliance’s fund development strategy:
“The communities in West End and Oakland City and in the Atlanta University Center are definitely benefiting from the work we’ve done together”
1. “Grooming a Champion” refers to the TransFormation Alliance’s capacity to find someone in Metro Atlanta with enough wealth, power and prestige who could leverage their voice and social capital to be a patron of TFA’s mission and galvanize wide-spread support. 2. “Sense-making” entails helping stakeholders understand the concept of equitable transit-oriented development (eTOD) and the intersection between place based and people based interventions to help make the case for advocating and supporting TransFormation Alliance’s efforts. 3. “Relationship Mapping” refers to TransFormation Alliance mastering their capacity to cultivate and nurture relationships that result in strong strategic partnerships with funders, advocates and influential stakeholders. 4. “A Bridge to Equity” examines the ways in which the alliance serves as a bridge between small grassroots and grass tops organizations to the larger philanthropic community. 5. “Strong Policy and Advocacy Agenda” evaluates the importance of a research informed policy and advocacy agenda to better position TransFormation Alliance as a thought leader and influencer of policy and practice in the field of ETOD. These five themes categorize the proposed strategic approach to fund development.
TransFormation Alliance
verb /tran(t)s’fôrm/
Transform
To make a thorough or dramatic change in appearance.
Transform refers to making a thorough or dramatic change in appearance. TransFormation Alliance has a unique opportunity to leverage the collective power of its member organizations to transform Atlanta into a city that fully supports equitable transit-oriented development as a pathway to economic prosperity, opportunity, and a high quality of life for ALL of Atlanta’s residents. The TransFormation Alliance should leverage Atlanta’s unique history, illustrated below, to make the case for why Atlanta is primed to achieve eTOD and unapologetically brand itself as a champion of racial equity.
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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT
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