Both Transform and Elevated Chicago had the highest brand awareness because their branding strategy went beyond the fundamental website, social media pages, newsletters, and a creative logo. The chart below illustrates the extensive branding strategies for each partnership.
Transform
Elevated Chicago
• 80 page work plan for next steps forward until 2020 • Community Engagement Principles and Recommendations report • Summary of their 2019 eTOD “All Aboard” symposium that was attended by 200 people • Blog of Elevated Chicago and eTOD news • Blog of media coverage • Elevated Chicago Stories from people being empowered by their work • Videos about Elevated Chicago mission and from their events
• 2020 Priorities Report • A list of reports that they have produced or collaborated with since 1998 • A blog called TransForum that covers the alliance, victories, challenges, and new bills • News coverage of TransForm efforts • E-news videos • Recommendations on state, regional, and local policy • A list of press releases • The reports of TransForm Transportation Equity Summits from 2012 to 2019
Recommendation: The TransFormation Alliance should develop a branding and communications plan to market their community impact to ETOD funders. TFA should center racial equity at the core of their new branding strategy and replicate some of the communication tools utilized by alliances like Elevated Chicago and Transform to increase awareness of the importance of the work and galvanize support from funders, stakeholders, and individual donors.
Capacity Considerations: Engage a communications consultant to support the development and implementation of a branding and communications campaign.
TransFormation Alliance
noun /fòrm/
Form
To influence or shape by training or discipline.
“We’ve been able to sustain such a large cohort of really amazing leaders in the community on the southwest side”
An integral part of what TransFormation Alliance does is shape policy and practice impacting the eTOD space by informing and influencing stakeholders. Part of the strategic approach to fund development and stakeholder engagement focuses on 1) Grooming a Champion, 2) Sense Making and 3) Building a strong policy and advocacy agenda.
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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT
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