TFA Strategic Articulation & Fund Development Strategy

TransFormation Alliance

noun for·ma·tion | /fòr-’mā-shən/

Formation

An arrangement of a body or group of persons or things in some prescribed manner or for a particular purpose

Formation refers to the arrangement of different forms with a designated purpose. The TransFormation Alliance’s approach to open and values driven membership cultivates relationships between neighborhood members, nonprofits, community activists, developers, and funders. This arrangement fosters a collective effort towards advancing equitable transit-oriented development as a pathway to economic prosperity, opportunity, and a high quality of life for all of Atlanta’s residents.

“Relationship Mapping”

4. “Relationship Mapping” refers to TransFormation Alliance mastering their capacity to cultivate and nurture relationships that result in strong strategic partnerships with funders, advocates and influential stakeholders. The TransFormation Alliance’s membership model and collaborative way it works creates a powerful opportunity to tap into the value of its network to reach its stakeholder engagement and fund development goals. This requires embedding relationship mapping into TFA’s fund development approach. Relationship mapping is a process of laying out the connections between people. A relationship mapping process, performed against your most highly engaged members and stakeholders, can be a great way to find and prioritize prospects with whom your members and allies already have a connection.The focus should be on empowering your members to become more actively involved in influencing the organization’s success. This could be as simple as identifying individuals within their network who may be interested in sponsoring a TFA hosted event or serving on a panel or providing in-kind professional services like graphic design, research or writing, or even being present during prospect and donor meetings. No single member organization can have large-scale impact on its own. It requires numerous relationships and connections working together to deliver the kind of scalable impact desired for lasting change. A solid relationship mapping program can provide TFA with the tools to discover new relationships, advance existing ones, and maximize every opportunity. Recommendation: Utilize a CRM (Customer Relationship Management) system to not only manage current donor relationships, but to build a repository of information on influential stakeholders: who they are, who they know, what you have in common with them and how you can leverage the relationship to advance TransFormation Alliance’s mission. With 30+ members, TransFormation Alliance can amass a powerful database and relationship map that can be useful for TransFormation Alliance and its members.

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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT

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