TFA Strategic Articulation & Fund Development Strategy

What’s Most Important To Us?

Strategic Priorities What’s most important to us

CRITICAL INITIATIVES What we need to do

Leadership Development • Design and execute a tailored “leadership development” program to support member growth as leaders and as people dedicated to social justice • Use 2020 Workplanning Session to discuss/change/ reconfirm Issue • Champion structure, governance, member connectivity via arts & culture

• Grow operational capacity by adding 1.5 FTE staff (including development/grant writing capacity) • Know and tap into the talent in the collaborative • Build for influence (government, power) • Develop Policy Champion to push TFA’s policy agenda • Build capacity for the organization Proposed Launch: 2020 Q3

Brand Development for TFA

• Develop a comprehensive communications strategy that supports brand development as well as elevating member work • Develop Brand Guide for ETOD funders

• Develop Elevator Pitch Guide for Members • Center racial equity at the core of branding strategy • Replicate communications tools used by Elevated Chicago

Proposed Launch: 2020 Q2

STRENGTHEN A Healthy TransFormation Alliance

Fund Development • Identify and cultivate funder champions after creating a tactical plan • Develop TFA scorecard with Headline Indicators (Use data to make the case and inspire transformative action) • Grow our grant writing capacity • Map relationships of TFA members to identify which stakeholders can be leveraged for the common good

Proposed Launch: 2020 Q1

Construct Vision • Implement Vision

• Racial Equity • Health Vision • Climate Vision

• Housing Vision • Arts and Place Vision • Jobs Vision

• Mobility Vision

Snapshots, Start Small, Vision Projects

Proposed Launch: 2020 Q1

TransFormation Alliance Partner Deck

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What’s Most Important To Us?

Strategic Priorities What’s most important to us

CRITICAL INITIATIVES What we need to do

Build Advocacy Position • Retain policy capacity to develop and implement a multi-year campaign for ETOD in metro Atlanta, including arts & culture • Design and pilot a state legislator training/ certification program • Advance transparent and effective use of Equity Evaluation Tool in support of a new process for distributing financing and conducting community engagement • Strengthen and brighten TFA’s value add as a multi-issue collaborative to influence The ATL, City governments, MARTA, institutional partners • Activate TFA Academy graduates, including use of a & c strategies • Develop data strategies for evaluation & case making

Proposed Launch: 2020 Q3

Build a bold, audacious, disruptive initiative • Support and empower Morris Brown resurgence • Target, advocate and engage a project to demonstrate the impact of TFA and get a small win to start momentum.

ACTIVATE Our Influence

Proposed Launch: 2021

Intentionally and proactively engage all community stakeholders • Understand our area’s transit needs and desires • Engage community advisors, parents and families • Host community dinners and conversations to ensure all voices are heard • Residents must be brought to the table and empowered

Proposed Launch: 2020 Q2

TransFormation Alliance Partner Deck

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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT

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