INTRODUCTION 1.0
Since its start five years ago, the TransFormation Alliance (TFA) has made an impact in Atlanta through a commitment to collaboration and partnership. Our accomplishments include: • Securing the Strong, Prosperous, and Resilient Communities Challenge grant • Securing support from local funders namely The Kendeda Fund, MailChimp, NeighborWorks, and the Annie E. Casey Foundation • Creating a mini-grant program that has distributed $65,000 to local small businesses and nonprofits • Conducted citizen leadership academies, including our most recent youth summer camp • Developed an equity evaluation project tool • Executed a community-based murals program that resulted in public art at four MARTA stations • Created a shared multi-issue policy platform • Invested capital grants in innovative programs such as Station Soccer, Atlanta C.R.E.W., and the Atlanta Land Trust The Atlanta Regional Commission (ARC) provides administrative and staff support to TFA and serves as our fiscal sponsor. The Executive Committee supports the Managing Director in leading the collaborative’s vision and strategic direction, making decisions around internal operations and external partnerships, creating and executing an annual workplan, and fundraising. Regular meetings with the full membership and a monthly newsletter help to keep TFA’s full membership and stakeholders informed about their work. Heading into 2020, TransFormation Alliance realized that they needed a clearer roadmap to support their continued health and sustained impact. TFA selected Hummingbird Firm through a competitive RFP to develop a comprehensive and customized strategic framework and fund development plan to help us increase and diversify funding, build capacity for operations, support the growth of our members as leaders, and partner more effectively with community members. Just as important as the final deliverable was the process by which this work was conducted, and Hummingbird Firm’s S.O.A.R. (Strengths/Opportunities/ Assets/Results) framework was the right fit for TransFormation Alliance’s collaborative approach. The
Hummingbird Firm team developed a series of engagements that balanced work with energy management practices, such as guided stretching and meditation, in keeping with TFA’s values around human centered design. In addition, Hummingbird Firm utilized locations and vendors from TFA’s focus geography in keeping with the goal to support businesses and venues along Atlanta’s Lee Street Corridor.
“We are really reflecting the core values that started TransFormation Alliance”
The strategic articulation map and fund development plan that follow will help TFA stay on course with goals, more clearly communicate objectives and impact, and give an accountability framework for showing progress to supporters and to TFA.
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TRANSFORMATION ALLIANCE STRATEGIC ARTICULATION MAP & FUND DEVELOPMENT PLAN REPORT
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