Principle: Sport and related activities creates a platform that enables community engagement, partnership opportunities and promote a positive brand image, while assisting the University to fulfil its contribution to community Key performance objective: Increase community footprint and the profile of the University through the sport offer, strategic partnerships (commercial and non-commercial) and community activities Tactical framework: • Strategic partnerships with community stakeholders must be mutually beneficial, align with UTAS strategy, enhance student experience and add value to the Sport offer • Strategic partnerships are highly desirable if they: increase sport participation; create athlete pathways (junior, youth and masters; increase brand reach; and increase and attract community usage of UTAS sport facilities
KRA 4 – COMMUNITY FOOTPRINT AND PROFILE
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