3 GUERRILLA MARKETING TACTICS TO G Guerrilla marketing strategies, with their low-cost methods and innovative approaches to advertising, can be the key to growing both large and small businesses. Here are three examples of guerrilla advertising that, with enough creativity and boldness, you can use to maximize business growth.
LEAVE NO SURFACE UNTOUCHED AND NO MEDIUM UNUSED. Ambient marketing is one of the more common guerrilla marketing strategies, and it is a great way to raise local awareness for your brand. It involves advertising in unusual spaces with unusual methods. A recent example of this is how Taco Bell announced their presence in London in 2018. They created the illusion that Big Ben was ringing by mixing its sound with Taco Bell’s signature bell sound. They played it on speakers attached to rickshaws, which were driven around the city. While this is certainly a more elaborate example, ambient marketing can be as easy as using more unconventional surfaces, like sidewalks and drinking glasses, to market your product — so long as it is creative enough to make a potential customer take notice. ENGAGE INTERNET USERS WHERE THEY ARE. The marketing strategy that used to be known as “word-of-mouth,” “network marketing,” or “creating a buzz,” is now known as “viral marketing” on the internet. This is not a new concept but it can be
3 ESSENTIAL WAYS TO BOOST RETENTION LOVE THE ONE YOU’RE WITH
Many box owners make the mistake of taking their members’ loyalty for granted. While longtime members often provide a solid base of support, if you aren’t giving people a reason to be excited to show up to the gym every day, even old regulars may start to look elsewhere. The last thing you want is to pour time and money into attracting new people to your gym, only to lose just as many by year’s end. Here are a few great retention strategies you can use to show your loyal gym members some love. WORKSHOPS Most people get frustrated when they plateau. Sure, last year they were setting all sorts of PRs and put on more muscle than they’ve ever had in their life. But this year, victories are fewer and farther between, making the experience stagnant. Workshops on subjects beyond mere workouts offer opportunities to keep people from burning out and help them reach even higher levels of fitness. Offering courses on subjects like healthy meal prep, post-workout recovery, and proper supplement use can bring a ton of value to your box. These courses can double as an opportunity to educate members on related retail products! CHILD CARE This is a popular service at many boxes, so if you aren’t offering it already, you may be behind the curve. Even if you didn’t start out with many members who have kids, demographics can change quickly: Two longtime gym goers fall in love and start a family, and suddenly you’re out two memberships because you don’t offer
child care. When people have to choose between their favorite box and their kids, they’re going to
choose the kids. SAVE THE DATE
It’s incredible how much a handshake and a small gift can mean to someone on their special day. Keeping track of and recognizing important events in your members’ lives means the world to them. If you don’t already, consider doing something special for each individual member on their birthday and the anniversary of their membership. This recognition doesn’t have to be anything extravagant; a can of O2 and a pat on the back would be enough. Just giving people the personal reminder that you care about them beyond their status as a member will make their day and keep them coming back.
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