The Livewell Collective - April 2019

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Pitch Us Your Dream O2 Product Page 1 3 Guerrilla Marketing Tactics to Grow Your Business 3 Essential Ways to Boost Retention Page 2 Easy Bacon and Spinach Stir-Fry Tips From a Veteran Box Owner Page 3 How Being Open to Growth Leads to Success Page 4

THE POWER OF ‘MINDSET’ For decades, Dr. Carol S. Dweck studied the phenomena of success. How is it that some people are able to grow their business, stay fit, or achieve their personal goals while others in similar situations stall out? “Mindset” is Dr. Dweck’s answer to this question. Subtitled “The New Psychology of Success,” this book chronicles the Stanford psychologist’s findings, which suggest an inseparable link between belief and achievement. According to Dr. Dweck, people tend to think about the challenges in front of them in one of two ways. They either have a “fixed” mindset — believing that their talents and abilities are static, intrinsic properties of who they are — or a “growth” mindset — believing they can improve every aspect of themselves with practice and perseverance. Those who approach life’s hurdles as an opportunity for growth are the ones who find long-term success. If you’ve ever said “I’m just not good at math” or “I’m not a natural leader,” you’ve fallen into the fixed mindset trap. If you believe there’s nothing you can do to change your circumstances, you’ll never strive to improve them. The same is true of positive fixed opinions of yourself. Dr. Dweck points out that those who believe themselves to be “a great boss” or “an amazing athlete” are also doing themselves a disservice. Once you think your skills are tied to who you are as a person, you’ll avoid challenging them for fear they might be found

HOW BEING OPEN TO GROWTH LEADS TO SUCCESS

wanting. This leads your talents to atrophy as you seek detours rather than facing challenges head-on. Dr. Dweck argues that, instead of falling victim to the pessimism and self- delusion that defines fixed mindset thinking, we need to recognize that the path to success lies in open- minded perseverance. “A person’s true potential is unknown (and unknowable),” she says. “It’s impossible to foresee what can be accomplished with years of passion, toil, and training.” Not only does “Mindset” drive this

point home with well-documented experiments and studies, but it also provides a workshop to help people break free of their fixed mindset and find success.

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