FUNDAMENTALS
MARKETING
Digital Marketing Resources
WHAT INVESTORS MUST FOCUS ON IN 2021 AND BEYOND
by Shawn Tiberio
he internet has certainly changed the way we do busi-
increasing your chances of potential customers into paying customers.
T
SEARCH ENGINE OPTIMIZATION
ness for the better. With the use of smartphones widely adopted across the globe, almost all businesses are transferring to digital space. This is where the money and cus- tomers are. Businesses are now investing in online marketing. It is the only way to remain relevant, build brand awareness, acquire and retain cus- tomers, and increase profitability. Marketing today is all about reach- ing potential customers online. This is why digital marketing is chal- lenging and highly competitive. But to keep a steady flow of targeted traffic and convert prospects into customers, you need to equip your- self with adequate knowledge. By doing this, you will learn everything you need to know, gain in-depth perspectives, and stay up to date with current trends to help expand your business. Top Digital Marketing Resources Investors Must Focus On: BLOGS Blogs are revolutionary market - ing tools. You can think of them as mini-magazines that give individu- als and businesses a dynamic vehi- cle they can use to promote their brands and services. Blogs help build brands and attract attention in a way that advertising cannot do.
SEO is a type of digital market - ing that involves understanding what users are searching for in search engines, especially Google. The goal is to increase your brand visibility on the internet and make more customers find your business. SEO is one of the main drivers of organic (unpaid) traffic to websites. That is, you can rise above your competitors in organic search and drive more traffic to your website and online channels. ONLINE COURSES An online course is the delivery of instructional experiences using the digital network for interaction, learning, and dialogue. Although, it doesn’t require any face-to-face meetings with your customers. Online educational courses are very effective as they helps convince and inform potential customers of your expertise in your niche. The most important thing for an online course is for it to be engaging and to deliver a clear outcome. EMAILMARKETING Email marketing has been one of the most popular and effective digital marketing strategies for business- es. With email marketing, you can engage, grow, and market your brand to your own list of subscribers; hence,
SOCIALMEDIA Most of us are familiar with
social media platforms such as Instagram, Twitter, Facebook, and LinkedIn. These platforms are great for staying in touch with friends and loved ones. They are also power- ful tools to grow your business. If you have an effective social media marketing strategy in place, you can reach more potential custom- ers, engage existing followers, and drive traffic to your website. It can also be a great complement to your content marketing and paid social media advertising campaigns. VIDEOMARKETING Research has shown that nearly 90 percent of business owners say that video has increased traffic to their website. This is why you need to pay special attention and come up with an eye-catching and creative medium to publicize your brand. This marketing technique is one of the best channels to have more views not only on platforms like YouTube but also on social media and on your website. Although creating amazing video content can be demanding, it is worth it. You don’t need any fancy equipment. All you need is a record- ing device, the topic you want to
54 | think realty magazine :: september 2021
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