cover, and you are ready to go. You can then post these videos on your website, YouTube, and other plat - forms to generate views and traffic. PODCASTS As of April 2020, there are over 30 million podcast episodes in existence and monthly podcast listening reached 37 percent that same year. Today, podcasts reach over 100 million Americans every month. And more than 77 per- cent of Americans 12 years and up are now familiar with podcasting. Podcasts present exciting oppor- tunities for businesses looking to engage their existing followers and reach new audiences. Not only can brands promote their podcasts on social media, but Google is work-

ing to transcend voice/ podcasts to drive traffic as well. If you want to launch a successful podcast, you should cover topics that are of interest to your audience. Try as much as possible to provide valuable information and include a compelling call to action to entice listeners to learn more. WINNINGMORE CUSTOMERS One of the best ways to win more customers is to convert users that have already shown interest in your brand. However, compre - hending the ins and outs of digital marketing requires a great deal of dedication. It is more than mere- ly gathering and understanding information. You must be able to implement everything and identify

tactics that are the most suitable for your brand. Every business is unique and requires unique solutions for growth. This is why you should seek professional advice before taking a step. •

Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over

the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at

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