Dear Friends,
$250 Credit for buyers who attend sale and pay at the ranch on sale day.
Our longtime motto, “Balanced for Profit,” has been a lifetime journey of selection pressure to fo- cus on making the mother cow better and more sustainable. The key to the beef business remains fertility. Even though that should go without saying, the push to follow fads or maximize traits often leaves fertility lingering behind. This past fall, two programs with the same zip code preg-tested cows and resulted in very different outcomes! One, which has used our genetics for 37 years, had only four cows open out of 400 head. The other, a large operation, had nearly 20% open. It doesn’t take a calculator to figure out that won’t work. Fertility truly drives the profit bus. Over 98% of this sale offering is above average for fertility, and over 89% are in the top 25%. The beef business is also about the end product that ends up on the dinner plate. While the mother cow and maternal qualities are absolutely imperative, the quality of the end product is vital to profitability as well—since prime carcasses still fetch $250-$300 per head over choice grades because consumer demand drives the difference. That’s too much difference to ignore. The question is, can we put the mother cow and the dinner plate together? Absolutely—we have to in order to make the business model work. In this offering, 97% are above average or better for $Ranch (the CowMaker), and 85% are above average or better for MARB (The Plate). Combined, they make up $Profit, and EVERY single bull in this sale is average or better! 5L bulls make cows that work on the ranch and steers that work on the rail. Something else to pay attention to as we consider efficiency in the beef business is the compari- son between Mature Weight (MW) and Carcass Weight (CW). There are a number of bulls that are low MW but high CW. Real-world curveball selection in this regard is how one can have moderate-size cows that produce heavier carcasses—the best of both worlds. Let’s feed for the cows and put more weight on the rail. A spread worth pursuing. We have utilized the $Profit system for several years and have marketed approximately 4,000 bulls since we began using it. This sale, we are including $Profit, $Ranch, $Feeder, Fertility, F:G, Mature Weight, Carcass Weight, Marbling, and Ribeye because both genomics and phenotypes are incorporated, giving the most accurate assessment available. As always, pay attention to percentile rankings within each category. All the bulls will be PAP tested to identify those suited for high elevation. Nearly half of the sale offering is in the best 25% for PAP EPD. We want to thank you for your continued confidence in our program, and we understand that your support allows us to follow our passion for constructing genetic solutions for ranchers’ challenges. We also wish to thank our Lord and Savior, Jesus Christ, for His everlasting, unfail- ing, and sacrificial love and grace, providing daily nourishment, strength, courage, wisdom, and insight to carry on the work He has afforded us. We are so thankful He continues to guide our steps on life’s journey.
HOW TO PARTICIPATE AS AN ABSENTEE BUYER Bid online in Live time at www.DVauction. com
DV Auction 402-316-5460 www.dvauction.com
All bulls are videoed pre-sale and will available online to preview. Look for videos on
www.dvauction.com www.5lredangus.com
Bidders who are successful in making pur- chases via internet or conference call will be contacted by Ranch after sale to settle payment and make shipping arrangements. You will recieve an invoice at the email address listed on DVauction account.
We look forward to seeing you in Sheridan, MT, on November 19th. Please let us know how we can assist in your travel and better serve your feedstock selection goals.
The very best to you and yours, Larry, Lisa, and Family
The Lord is my rock, and my fortress, and my deliverer; my God, my strength, in whom I will trust; my buckler, and the horn of my salvation, and my high tower.
Psalm 18:2
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