TIME ZONE
By Noah Williams
every
of the Color Rainbow
T
social media certainly plays a part in consumer demand for new and exciting deisngs, material science has also evolved and made possible the manufacturing of dials and cases in more exotic materials and colors.
Think for a moment of some of the most iconic watches. Perhaps one went on a mission to outer space, or another was the premier model designed for underwater use, defining an entire catagory of dive watches. Whatever the case, in each instance, the odds are that it had a black dial — or if it was especially “bold,” a white one. For much of luxury watch history, brands have constrained their dial colors to, primarily, these two shades — or if it was a precious metal case, a dial that matched the metal. But there has been a renaissance of sorts in the last few years. Brands are bringing new life to their lines with one simple trick — colorful dials. At first, shades of blue, then green, dominated, but in 2024, the sky is the limit for colorful options. In fact, there are cases where dial color is becoming the defining element of a large number of watch models. While
This isn’t this first time we have seen a market- wide twist in the color of watches. In the 1970s and ’80s, it was common for brands to produce dials out of unique stones and bright colors. This was, in part to battle the quartz crisis, but also to follow the fashion trends of the time.
42 ALBERT’S DIAMOND JEWELERS MAGAZINE
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