From a design perspective, the expansion of dial color palettes certainly creates some interesting pieces. While complications and technical innovations are great, they take years, or even decades, to perfect, and they don’t tend to drum up interest for the casual enthusiast. However, adding an unexpected pink or yellow dial to an otherwise fairly standard watch catches the interest of a wider audience, breating new life — and demand — to an established brand, or even an entire genre. The potentially largest driver of the luxury watch dial color explosion is certainly pop culture. Top-quality watches have become a more popular accessory, thanks to an uptick in celebrities talking and posting about their watch collections.
From actors to athletes, the recognition of traditionally rare or exclusive models has created an entirely new generation of enthusiasts. Helping to drive that fascination are unique dial colors and materials. No longer is it enough of a flex to just have a certain model; there is an important amount of cachet to owning a unique and sought-after color. The drip is in the details! With a seriously expanded palette of colors, there is a fabulous range of diversity in the market. This, in turn, drives additional interest — which pushes the makers into even more innovation. It’s an exciting time to be a collector, whether you’re looking to expand your options or shopping for your very first high quality watch!
43 ALBERT’S DIAMOND JEWELERS MAGAZINE
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