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December 2024
The Spirit of the Season Celebrating Family, Reflection, and Delicious Traditions
The holiday season is finally here, and I couldn’t be more excited! The season of holiday cheer and festivities is one of my absolute favorites. Something about this time of year feels magical — spirits are high, happiness and joy are in the air (have you ever noticed that everyone always seems to be a bit more cheerful?), and decorations and lights dazzle around every corner — it’s a winter wonderland. But beyond the twinkling lights and festive songs, one of the main reasons the holiday season is so special to me is the abundance of family time. The holiday season is the perfect opportunity to unplug from the hustle and bustle of work and focus on what really matters — family and togetherness. It can be hard to slow down and truly enjoy the moment in today’s fast- paced world, but the holidays give us that much-needed pause. Whether it’s Christmas or Thanksgiving, we can gather with family, create new memories, and relive old traditions. One of my favorite holiday traditions revolves around a dessert that my
grandma used to make — a five-layer chocolate fudge cake. This cake has become legendary in our family, not only because of how delicious it is but because of the memories tied to it. My grandma made this cake every Christmas, Thanksgiving, and even for our birthdays. The recipe has been handed down, and while my mom takes her best shot at recreating it, no one can quite make it like my grandma did. Each cake layer is packed with rich fudge, and every bite is like a little piece of heaven. It’s a dessert I look forward to every year, and it brings back memories of family gatherings filled with love, laughter, and a lot of cake! Though none of us can perfect it like Grandma, trying to recreate her masterpiece is a tradition that keeps her spirit alive, and my mom is getting pretty close! As the year comes to an end, December naturally becomes a time of reflection. The holidays allow us to connect with loved ones and offer a chance to look back on the past year and evaluate how far we’ve come. It’s the perfect
celebrating those successes. Or perhaps you fell short of a few goals — now’s the time to assess why and how to tailor those goals for a strong start to 2025. The end of the year is also a great time to set new goals and consider what you want to achieve in the year ahead. Whether refining your business strategy, improving work-life balance, or prioritizing personal growth, this pause gives you the clarity to move forward with purpose. Take this time to celebrate your wins, learn from the challenges, and recharge for what’s to come. As we close out another year, I want to wish you all a joyful and peaceful holiday season. Whether you’re spending your holidays around the dinner table, enjoying Grandma’s famous fudge cake (or a delicious attempt at it), or just taking some much-needed time for yourself, I hope this season brings you tons of joy!
time to step away from the day-to- day grind and ask yourself, “How did I do this year?” Did you hit the goals you set for yourself in business or life? Maybe you crushed every target and are
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Merry Christmas and Happy Holidays!
–Wesley Smith
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Pedal Power Giant Bicycles’ Innovative Strategies Stay Ahead of the Curve
Innovation is a crucial driving force behind successful businesses that stand the test of time. By consistently devising ways to make their products or services more beneficial to their customer base, these businesses can retain customers and boost sales. Too often, businesses become stagnant in their approach after their product or service becomes profitable. This allows competitors to step in, make quick adjustments and improvements to the product or service, and walk away with customers happy to receive something new and improved. Apple and Amazon are the kings of using innovation to ensure growth. However, Giant Bicycles, the world’s largest bike manufacturer, is another inspiring example to consider. The story behind Giant Bicycles dates back to 1972. King Liu, the founder of Giant Manufacturing Co. Ltd., decided to showcase his company’s ability to provide consistent quality in the bicycle manufacturing industry. Giant started as an outsourcing manufacturer for world-renowned bicycle brands before establishing its own private brand, GIANT, in 1981. Within five years, GIANT launched its first branch in the Netherlands, aiming to take the world by storm. Before long, the company had expanded into the U.S., Germany, Italy, Japan, Australia, China, and many other markets. The Giant Group only took a few years to become a global brand. In 1985, the company became the first to invest in manufacturing and developing carbon fiber frames, and by 1987, they had a new product ready to hit the shelves. Giant released Cadex bikes, the world’s first mass-produced carbon fiber road bike, at a much lower price than other carbon fiber bikes.
With a focus on the future, Giant continued to explore new ideas that would ensure profitability into the new millennium. In 1996, Giant Group joined other industry leaders worldwide to research and develop new electric bike technology. Hoping to offset growing concerns about the aging population, energy conservation, and environmental protection, Giant Group launched the first electric-assisted bike, Lafree. In 2002, Giant took the initiative to ensure Taiwan would be a global supply hub for high-end bicycles for years to come. After China’s cycling industry entered the global market, Giant invited Taiwan’s second-largest bike manufacturer and other groups to adopt a strategic alliance that allowed them to observe and learn from each other. Instead of competing against each other to become the top dog in the Taiwanese market, they teamed up to ensure their place in the global bicycle industry. The following two decades gave Giant more opportunities to grow its brand and introduce new products to a global audience. In 2004, they introduced a new suspension system that changed the mountain bike market. Four years later, the Giant Group founded the Liv/Giant brand, now known as Liv, the world’s only exclusively female bicycle brand. In 2009, they started Giant Adventures, a domestic and foreign bike tour service that encouraged others to enjoy the fun of bike travel and explore new areas. That same year, they launched Momentum, an urban and commuter bike brand in China and the United States. In 2012, the Giant Group officially launched YouBike Smile Bike, a public bicycle rental service program
that has been copied worldwide. To this day, the Giant Group has not slowed down its research and development. Their most recent product launch came in 2019 when they unveiled their fourth private brand, CADEX.
While the company’s primary goal was to sell high-quality bikes, it needed to enter the sports industry to continue attracting new clientele. So,
In today’s climate, creating a great product is not nearly enough for
in 1995, GIANT started sponsoring World Cup mountain bike racing teams. This gave the company more exposure and access to professional riders who could test out new developments.
sustained growth over many years. You need innovation and strong marketing skills to overcome the competition and stay at the top. By taking innovation inspiration from Giant, you can help propel your business to the next level.
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door-to-door sales? Thankfully, modern methods make generating sales from cold leads more than just a shot in the dark. As just one example, Instantly AI provides tools for mass email automation/management,
in just a few clicks. Utilized by teachers and students, small businesses and major manufacturers, these technologies are especially helpful for sales forces that juggle meetings with multiple clients in various
writing assistance, and analytical tracking. If you need help building a more substantial list of legitimate prospects, Instantly AI’s Lead Finder database — which, according to the company, has 160 million verified entries based on job positions, specific keywords, and other confirmed data — may be worth a look. Strategizes for Streamlined Scheduling Gone are the days when we had to cover the borders of our computer monitors with Post-It notes to remind ourselves of important meetings and events. Today’s web-based scheduling software allows users to book appointments without grabbing a pen or sending multiple emails. By sharing their calendars and availabilities virtually, sales reps and customers can slot times seamlessly
time zones. Well-known providers include Calendly, YouCanBookMe, and HubSpot. Mastering the Marketing Tool Maze Naturally, not all of today’s online business solutions are created equal. As even the simplest Google search will reveal, the marketplace is flooded with products of varying usability, capabilities, and pricing structures. Also, tech providers are prone to mergers and rebranding, so a platform known by a certain name today may change monikers overnight. Before selecting any software or service, dive into free demos/tutorials, customer reviews, and what competing vendors offer. Above all, research with patience, as something that seems like a quick fix today could become a costly tech -ache in the long run.
Legends dating back to the 1600s tell of women who were a mix of beauty and beast — pig-faced ladies! A pregnant Dutch housewife in the 17th century reportedly turned away a mysterious woman begging for money, who then cursed her unborn child to be born with a pig’s face. Our swine superstar caused a stir again in 1815 when Londoners spotted a horse-drawn carriage with a pig-faced lady inside. Newspapers took the story and ran with it. One woman put an ad in the paper offering to provide care for a woman with The Fascinating Tale of the Pig-Faced Lady
Have a LAUGH!
the affliction. Another paper ran a request from a man with a marriage proposal for the elusive “baconess.” Chances are that people born with physical disabilities inspired the pig-faced lady story and
reflected the sad way society treated them. The tale of the pig- faced lady shows how the wildest legends can hog the spotlight for centuries.
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Inside This Edition
Your one-stop shop for all of your digital marketing needs.
1.
Holiday Cheer and Family Traditions
2.
The Innovative Spirit Behind Giant Bicycles’ Global Success
3. 4.
Porky Myths and High Society
Transformative Tech for Top Leads
AI, AUTOMATION, AND MORE Tech Tools to Ignite Your Sales
These days, it’s hard to imagine a time when landline calls, in-person meetings, handwritten day planners, and faxes fueled our sales and marketing efforts. The tools we use to grow our businesses have evolved exponentially in recent years, giving us exciting new frontiers to explore in creating and maintaining customer relationships. The technologies now available for lead generation present virtually endless possibilities for organizing goals and increasing profits. From Clicks to Clients Going through the list of followers on your company’s social media accounts may give you an idea of who’s casually interested in you, but decoding the secrets behind businesses that visit your company website is the key to identifying dependable leads who’ve directly investigated your services. Wouldn’t it be wonderful to receive word that the main purchaser at your most coveted new client company has already checked out your product page? You may be thrilled to know that visitor identification tools like Leedfeeder and Factors trace website visitors’ IP addresses to the source and identify their business, position,
and contact information. This technology enables sales and marketing pros to develop personalized campaigns to turn that warm lead into a lasting partnership. Enhancing Email Engagement Is your email outreach structure generating new accounts or functioning more as the virtual equivalent of hit-or-miss
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