TRY IN 2019
your website isn’t voice-search friendly, half of your audience may never hear about you. Hubspot has some advice on optimizing your website SEO for voice search at Blog.hubspot.com/marketing/how- to-optimize-for-voice-search. SAY HELLO TO CHATBOTS We didn’t listen when science-fiction movies warned us, and now AI is taking over the world. But maybe that’s not such a bad thing. Programs like chatbots have become more sophisticated and are being hailed as the future of lead generation. Deployed on websites, through Facebook messenger, or even via text message, chatbots can answer common questions and shepherd visitors through your digital funnel. Start learning the basics about chatbots at Bit.ly/ ChatBotMagazine. Technology continues to evolve and is constantly affecting the business world in new ways. As a result, it’s shaping up to be an interesting year in marketing. Keep an eye out for opportunities to incorporate these trends into your marketing strategy.
AFFILIATE SPOTLIGHT Getting to know affiliate owners and their stories is a constant source of inspiration for us here at O2, and this could not be more true of our conversation with Kevin Jewell of CrossFit Kokomo. While Kevin is relatively new to the world of gym ownership, he’s had no problem jumping in and making an impact in his community. Kevin was introduced to CrossFit in 2010 during his service in the Marine Corps. “My buddy in the same unit and I would go to the gym at the same time most days, through we did separate workouts,” Kevin recalls. “During one of my rest days, he asked if I wanted to try what he was doing — turns out it was CrossFit.” Discovering how much the strength and endurance training at CrossFit’s core helped him with the day-to-day tasks of military life, this future affiliate owner never went back to his old workout routine. Returning to civilian life in 2015, Kevin enrolled at a university, seeking a bachelor’s degree in criminal justice. While studying, he found a way to stay involved with CrossFit. “I was looking for a gig while going to school, so I thought I’d ask our local box if they were looking for a coach,” Kevin explains. “Just so happens they were.” Over the years, Kevin would work his way up to becoming the lead coach at CF Kokomo, all while earning his degree. “I graduated in July of 2018,” Kevin tells us proudly. “The original plan was to go get a federal job using my military experience.” But then a new opportunity arose. On Kevin’s birthday, he was offered ownership of the box he’d been coaching at for three years. After a lot of thought, the new graduate decided to take on leadership of CF Kokomo and has taken to his new responsibilities quickly. “I have the advantage of seeing this gym from multiple angles,” says Kevin. “From member, to coach, to affiliate owner, a lot of the data is already familiar to me … Honestly, the hardest part of the job is keeping O2 on the shelves!” he adds with a laugh. One thing has already become clear about this new affiliate owner: Kevin cares about people. Whether it was gushing to us about the success of his 58-year-old father-in-law, who has become quite the CrossFitter himself, or the fact that he just concluded a very successful donation drive for local veterans, it’s clear Kevin believes in the power CrossFit has to change lives for the better. KEVIN JEWELL WENT FROM MEMBER TO COACH TO OWNER
BRUSSELS SPROUT HASH
Standard hash may be a no-go on paleo diets, but there’s nothing off-program about this Brussels sprout version. It’s perfect for a Sunday brunch.
INGREDIENTS
• 4 cups Brussels sprouts, finely shredded • 4 eggs • 1/4 cup onions, chopped • 2 cloves garlic, minced
• 1 sprig fresh rosemary • 2 tablespoons extra-virgin olive oil • Salt and freshly ground pepper
DIRECTIONS
1. In a cast-iron skillet or large sauté pan, heat oil to medium. 2. Once shimmering, add rosemary for 1 minute, then remove sprig. 3. Reduce heat to medium-low, add onion and garlic, and cook until onion softens, about 5 minutes. 4. Increase heat to medium-high, add Brussels sprouts, season with salt and pepper, and cook for 5 minutes. 5. Using a large spoon, create 4 wells for eggs. Pour 1 egg into each well and cook until set. 6. Carefully remove eggs and Brussels sprouts from pan and serve.
Thanks for sharing your story, Kevin!
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