CAILLER BRANDBOOK | edition 2017 | Strictly confidential, Proprietary of Nestlé SA | 2

The aim of this Brandbook is to set a comprehensive guideline that will assure a consistent look and feel for the Cailler brand across all consumer touchpoints. The Brandbook gives overall guidance in communicating the brand, and includes the specific design rules that must be followed when applying the visual identity of the brand.

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