Mid Atlantic Real Estate Journal — Shopping Centers — August 31 - September 13, 2012 — 13B



Congrats on your 15th Anniversary CREATE!

well-lit environment creates amore positive shopping experience By Terry Mocherniak, OSRAM SYLVANIA Addressable lighting controls work to improve bottom line for retailers A quality, which is essential for customer satisfaction.

measures. An ideal solution for both retrofits and new con- struction, the EMS, formerly known as the Energy Control System, has been installed in more than 45 million square feet of commercial space across North America and Europe. An intelligent lighting control system like EMS can integrate lighting controls with other building automation systems, such as HVAC, fire and secu- rity, providing a user the abil- ity to monitor and control a property from one centralized location. And just as important for retailers, advanced lighting controls improve illumination

Monitoring Energy Use The advanced reporting soft- ware of an intelligent light- ing control system has made energy consumption simple to monitor for retailers, and, therefore, easier for them to gain control of usage and re- lated costs at properties. It can identify lighting level status meaning ON/OFF, lighting levels, load shedding status, lighting power density or en- ergy consumption, occupancy status, and comparable energy trends. Continued on page 26B

for custom- ers at retail locations of all sizes. As such, the re- tail industry in the U.S. spends near- ly $20 billion o n e n e r g y each year ac-

It has been a pleasure highlighting your recent Mid-Atlantic Retail Projects Exeter Commons – Tilden Ridge Plymouth Meeting Mall – Quarry Center

And look forward to featuring more CREATE Retail Projects in the Future!

Terry Mocherniak

cording to the United States Environmental Protection Agency (EPA) with lighting as the largest energy drain. The EPA also estimates that a 10% reduction in energy costs for average retail outlets could increase profit margins by 16% annually. An advanced lighting control system can serve as an indispensable tool in accomplishing these energy savings while improving illu- mination quality. How an Advanced Lighting Control System Works An advanced lighting con- trol system allows for individ- ual controlling of each lighting fixture or peripheral device in retail spaces from big-box merchandisers to boutiques. All devices are networked and centrally controlled through a central software interface. This allows for addressable dimming or switching of light fixtures independent of electri- cal circuiting for the purpose of lighting control and energy management. Once addressable dimming controls are implemented throughout the space, a num- ber of advanced lighting en- ergy management strategies - such as daylight harvesting, load shedding, smart time scheduling, task tuning, oc- cupancy sensing and personal control - can help to optimize energy performance. While some of these strategies have been used independently for some time, the ability of ad- vanced systems to seamlessly integrate and deploy them on a property-wide basis is yielding much greater energy savings. One such advanced system is the ENCELIUMTMEnergy Management System (EMS) from OSRAM SYLVANIA. The ENCELIUM EMS has been proven to cut lighting en- ergy expenditures by 50 to 75 percent, significantly reduce CO2 emissions, and provide payback on investment faster than other environmental

To feature your company, anniversary or project Elaine Fanning ·1-584-1062 ext 212 efanning@marejournal.com

SILBERT REALTY & MANAGEMENT COMPANY, INC. “Relationships Built On Results Since 1986” Real Estate Brokerage ∙ Property Management ∙ Asset Repositioning ∙ Retailer Advisory Services

Brokerage Team: Brian S. Silbert: President & CEO

Connee Padovano: Executive Vice President Wayne Kasbar: Vice President Brokerage David A. Greenman: Senior Vice President Retail Services Group Joel Tomlinson: Assistant Vice President Retail Brokerage William Ray: Managing Director Brokerage

Retailer Representation:

WeWill BeAttendingThe ICSCPA/NJ/DE IdeaExchange September11-12, 2012 - AtlanticCityConventionCenter - VisitUsAtBooth#325

85A Division Avenue ∙ P.O. Box 406 Millington, NJ 07946

(908) 604-6900 (908) 604-2030 fax

www.silbertrealestate.com info@silbertrealestate.com

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