Case Barnett Law - B2B - October 2018



How One Simple Concept Can Change Your Business Forever DONE IS BETTER THAN PERFECT

In the modern realm of business, you’ll find attention to detail and high standards are required for businesses to be successful. With multiple markets oversaturated with similar products, marketing, and services, the quest for quality has turned into a necessity for survival. But somewhere along the line, the focus put on providing superior amenities becomes more of a hindrance than an assurance. The pursuit of perfection in daily tasks creates a paralyzing effect on productivity. The concept of “done is better than perfect” has rapidly circulated in business over the last couple years. Current times require on-demand delivery of knowledge; paralysis by analysis can make a company less relevant if they can’t keep up. This fixation on the minutiae of a task not only hinders customer engagement, but it also has a negative effect on a business’s bottom line. Isn’t Perfect Always Better? Detractors of the “done is better than perfect” mantra suggest that going the extra mile makes all the difference in a client- based relationship. And they’re right, but their interpretation of this philosophy is wrong. “Done is better than perfect” is not about churning out mediocre work. It’s about not wasting money. The Devil Is in the Details When you obsess over a given task, it’s usually not something foundational to the success of the project. It’s more likely that you spend your time in the weeds of what is relevant to the consumer. Trying

to find just the right shades of blue in an email or type of lightbulb for your office isn’t going to drastically alter the course of your business. Spending a disproportionate amount of time on menial tasks that do not move your company forward is counterproductive. Pull the Trigger There comes a point in every project where you’ve reached the threshold of quality work. The measure of a great leader is knowing when this moment has arrived and marking the task as done. Every minute spent beyond this moment is time not spent on other important responsibilities — and that’s money down the drain. ROI on Perfection To see if your business needs a boost in productivity, try running an analysis on where the time in a specific project goes. You’ll find that the more time you spend chasing perfection, the less profitable that project is. Done is better than perfect because it’s efficient and cost-effective, but most importantly, because it’s done .

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This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.

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