The Growing Fashion Trend This Summer
environmental e ects, generating 92 million tonnes of textile waste annually and contributing to 10% of global carbon emissions and ocean microplastics. e fashion industry's crisis highlights its disconnection from natural ecosystems. e "New" Old Materials As climate change drives industry innovation, companies like MycoWorks are using mushroom mycelium to create leather, attracting luxury brands such as Hermès. e mycelium leather market is expected to grow from $12 million in 2024 to $336 million by 2033. VEGEA transforms 40,000 tonnes of grape waste into leather alternatives, partnering with Calvin Klein and H&M, while Singtex Industries incorporates Starbucks' co ee grounds into athletic wear. Additionally,
e fashion industry is touting bio-materials as a groundbreaking innovation, but it's really a return to practices predating Big Oil's inuence. At major fashion weeks in 2025, expect to hear praise for “revolutionary” materials made from mushroom roots, wine waste, and co ee grounds. While industry leaders celebrate these as the future of sustainable fashion, what they overlook is that this isn’t innovation; it’s simply rehabilitation of ancient knowledge that clothes can and should come from living sources. e Great Synthetic Detour Before the 1950s, clothing was made from natural materials like cotton, wool, silk, and leather. e petrochemical industry introduced synthetic fabrics such as polyester and nylon, shi ing perceptions of "organic" to niche. Today, this reliance on synthetics has severe
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