THE BEATLES TRAIL IS JUST THE BEGINNING ONE ARTIST’S MISSION TO TRANSFORM NEGLECT INTO CIVIC PRIDE
For the love of the Community
But as van de Waal candidly admits, "My biggest issue is converting that attention into donations." Despite widespread goodwill, celebrities sharing his work, messages ooding in from around the world, and even local businesses o ering help, the struggle remains: how to transform viral visibility into tangible community change. Because this isn’t a campaign for fame. It’s something far deeper.
By all accounts, Ian van de Waal, known to many by his artist alias BROOS, should be riding high. His self-shot overview video for the Beatles Trail exploded online, reaching over 100,000 views in its rst week without a single pound spent on promotion. In its wake came a urry of press interest: interviews with BBC Merseyside, Liverpool Echo, e Guide Liverpool, and more, culminating in over 350,000 online views and counting.
@broosart
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