a business model, clothes were made to last. Before global supply chains made labour invisible, people understood where materials came from. Fashion operated within natural limits. Innovation e innovation lies not in the materials but in scaling natural processes to meet industry demands. Modern Synthesis pioneers microbial material growth, while AlgiKnit makes yarn from kelp. ese alternatives work with biological systems. Companies like MycoWorks, Bolt reads, and Ecovative have raised signi cant funding, indicating a growing recognition of what indigenous cultures have known: the best materials are grown, not manufactured. e Long Road Home As regulatory pressure increases in Europe with circular economy mandates, the fashion industry's return to organic materials is both eco-friendly and economically necessary. e blend of sustainable materials with current trends o ers opportunities for innovative and responsible fashion. e real change lies not in new technology, but in recognizing our detour into synthetics. e future of fashion is about rediscovering and re ning what we once valued, rather than inventing something completely new.
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