Launchpad Magazine Summer Issue 5 (Mobile)

e Scam Categories Targeting Local Businesses • Website scraping (complete business impersonation) • QR code hijacking (fake menus and payment systems) • Email phishing (fake supplier invoices and government notices) • Cold call networks (systematic targeting with fake services) Domain and social media the e £460,000 gure represents 60% prevention (catching scams before money changes hands) and 40% recovery (getting back lost funds and restoring online presences).

e ree Psychological Traps Every Business Owner Falls For e Authority Trap / Scammers impersonate HMRC, suppliers, or executives because people respond to authority without questioning. Remember: HMRC doesn't email about urgent matters, they send letters. e Urgency Trap / "Immediate action required" bypasses critical thinking. Our rule: Any request for money or sensitive information is subject to a 24-hour waiting period. e Familiarity Trap / e most dangerous scams come from "people" you know, compromised accounts or clever impersonations. Always verify unusual requests through a dierent communication channel.

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