FMN | September 17th, 2018

A HEALTHY PLAN FOR BUILDING PROFITS

Global Anti-Counterfeit Packaging Market Surges The global anti-counterfeit packaging market is pro- jected to reach $208.4 billion by 2023, according to a new report from ResearchAndMarkets.com. Based on technology, the anti-counterfeit packaging market is categorized into covert, overt, forensic, and track and trace. Of these, the track and trace technolo- gy has been the largest category in the market, with a contribution of more than 45 percent in 2017. This is attributed to the fact that manufacturers are now pre- ferring tracking and tracing their shipments in order to avoid any technological complications. This packaging technology uses mass serialization and unique codes to provide unique identity to every item and product, which enable the manufacturers to track their prod- ucts. Location and other relevant information about the products can also be traced using this technology. Covert Operations Covert technology is categorized into security la- bels, invisible printing, and others; overt technology is segmented into holograms, color shifting inks, and others; and similarly, track and trace technology is further categorized into machine readable data, radio- frequency identification (RFID), and others. On the basis of application, the anti-counterfeit packaging market is categorized into pharmaceutical and healthcare, food and beverage, clothing and ap- parel, and others. Among these, pharmaceutical and healthcare is the leading category, with a revenue contribution of more than 25 percent in 2017, which is attributed to the growing health concerns and ris- ing pharmaceutical production. In this category, this packaging lends safety to the products and combats the illicit drug market. Secured packaging is required to thwart the sales of fake products and ensure that drugs are not easily imitated. During the forecast period, the fastest growing market is expected to be Asia-Pacific, with a Compound Annual Growth Rate of 13.5 percent.Growing awareness about the unscrupulous counterfeiting activities among manu- facturers and a decrease in the cost of tracing anti-coun- terfeit technologies is expected to fuel the market growth of the region in the coming years. However, North America was the leading regional- level anti-counterfeit packaging market, with a rev- enue contribution of more than 40 percent in 2017. Increasing awareness about the importance of brand protection among companies is expected to create growth opportunities in the anti-counterfeit packaging market.

Flexo operations are tough to keep healthy. Margins rely on everyone and everything performing and delivering according to plan. That’s why The ARChitects of Flexo should be part of that plan. Behind your ARC International representative is a team of exo-focused gurus. They’re all trained to ensure that everything rolling on your exo line is engineered to give you healthy prots. From ink consumption, to volumes and densities, to hard lines and soft fades— if it involves moving, coating, or printing a substrate, The ARChitects of Flexo have the evidence-based proof and scientic insight to make your line run true and fruitful. Why not put your best team on the line? Contact ARC today. Together we’ll draw up a plan to give you a healthy bottom line. Meet us in Chicago!

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