2018 October POINT!

The positive momentum of the convention and events industry comes on the heels of several big moments for Oklahoma City attractions. The Civic Center Music Hall celebrated their 80th season, Remington Park began their 30th year of business, and the Dodgers saw 13 players advance to the major leagues. Significant to the future of the industry was the groundbreaking of the MAPS 3 Convention Center in June, an event that made headlines in numerous meetings and events industry publications. The CVB capitalized on this momentum by launching a new meetings site, MeetinOKC.com, to continue to market Oklahoma City’s new facility as a prime location for conventions and meetings. Looking to the future, the CVB developed tentative business,

or sales leads, for 421 groups for a total of 463,652 potential future room nights. The CVB also marketed Oklahoma City as a visitor destination, hosting 47 travel writers and completing 231 media pitches and 83 story assists during the 2017 fiscal year. To support a positive visitor experience, the CVB held eight Certified Tourism Ambassador training events, resulting in 356 active CTA members in the Greater Oklahoma City metro area. Customer satisfaction surveys measuring Oklahoma City as a destination, the CVB as an organization and local industry partners averaged an overall satisfaction rating of 96 percent for the year.

THE POINT - OCTOBER 2018 21

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