Yolofsky Law - September 2018

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HELP THEM GET IN THE ZONE. Providing your high schooler with a quiet, distraction-free study area is one of the best indirect ways to help with homework. Maybe you set aside a time and place in the house where all members of the family observe “library rules,”minimizing all noise and outside distraction. If this isn’t possible in your home, taking your student to an actual library can be just as effective, especially during exam season. Most importantly, have a hard-and-fast rule about cellphone use. These devices can prove extremely distracting, regardless of setting. Sometimes students can feel frustrated or embarrassed when they struggle with an assignment. If you worry your high schooler is beating themselves up over a subject, it’s important to be understanding and let them know support is available. If you can guide them through an assignment (without doing the actual work for them), great! Otherwise, you can reach out to teachers and the administration to see if tutoring options are available. LET THEM KNOW IT’S OKAY TO ASK FOR HELP.

BE THEIR STUDY BUDDY. When midterm papers and tests roll around, students have a lot on their plates. While you can’t take a chemistry exam for them or write their report on the Battle of Waterloo, you can play an active role in the preparation. For test prep, making flashcards and using them to quiz your student on the subject matter can be a great way for them to learn and for both of you to spend quality time together. For essays, ask your high schooler to explain their thesis to you. Act as a sounding board for their ideas and help them outline the structure of their essay before they start writing. Ultimately, these tips boil down to being supportive of your young adult. Giving them the independence to learn positive habits while holding them accountable to their studies can be a difficult balancing act. But so long as you’re able to have an open dialogue about their homework load and you make clear that you’re there to help them, you can be a great ally in your child’s education.

time in the beginning, or they may realize they work more efficiently at a different time of day, but these mistakes will teach them how they study best. STAY IN THE LOOP. While it can be a good idea to hand over the reins and let your high schooler decide the details of their study schedule, you should still keep yourself abreast of what projects they have going on and when they are due. As behavioral therapist and certified school psychologist Natascha Santos says,“Parents are the ultimate prompt.” This doesn’t mean that you have to track every assignment your high schooler is given, but it does require an open dialogue with them about their school work. Asking questions like“Do you have any big tests coming up?”or“When did you say that paper was due?”can be a gentle but effective reminder to your student to keep an eye on their due dates, regardless of whether they feel like going over the details of every assignment with you.

The Secret to Lead Conversion It ’s All About the Relationship

FOLLOWUP, FOLLOWUP, FOLLOWUP

In the business classic“How toWin Friends and Influence People,”Dale Carnegie showed us that the secret to sales success builds on showing a genuine interest in other people and rests in the relationship that develops from there. The concept may not be much of a secret anymore, but it’s as important as ever in the sales cycle—and toomany people aren’t following through on it. It turns out that Carnegie was onto something. Did you know that just 2 percent of sales happen during the first touch? Two percent . Let that sink in. That means 98 percent of sales happen sometime after that first touch. In fact, ample research supports that 80 percent of sales happen after the fifth follow-up. If your sales team isn’t following up past that first touch with a prospect, there’s a slim chance they’ll convert. With the direct correlation between touches and conversion, it’s clear how important it is to follow up and nurture relationships with leads. We can look back to our good friend Dale Carnegie and thank him for sharing his wisdom about relationships. If you want to nurture and convert your leads, you’ll want to instill Carnegie’s principles into your sales team. Considering howmany quality leads get away, there’s always room for improvement in developing relationships. How can you start building that lead relationship today?

It’s all about the follow-up—or lack of follow-up, if you’re wondering why your leads aren’t converting. You’ve probably experienced it yourself: You have a great interaction with a company and express interest in their product, but then you never hear from them again. That company just lost you, a hot lead. You can’t buy if you’re not presented with the opportunity to do so. Make it easy on your consumer base by implementing a follow-up system. The habit of nurturing leads stems partly from company culture and partly from systems and processes— it’s something of a chicken-egg situation. If you don’t have systems in place tomake follow-up part of your sales process, it’s not going to be a priority for your team. And if you don’t have a culture of determination and relationship-building in place, the systems and processes don’t matter. Entrepreneur and business transformer Robert Clay recommends a five-no strategy— follow up with a lead until you’ve heard no at least five times. IMPLEMENT A SYSTEM

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