Add your operating hours and any additional phone numbers customers can use for contacting your business. Google has made it easier for your customers to find and follow you on Google Maps and search with the addition of a short name. A short name is exactly as it sounds. You create a unique shorter version of your name so customers can remember your business for later. If customers have Google accounts, your customers can save your location for a later date to return for more of your products/services. Google allows business owners to get a little more local SEO optimized when it comes to GMB short names. Google permits you adding your location’s city or area to your short name! While this might not do much as a ranking factor, it’s still a keyword placement that has the chance of enhancing your ranking. For instance, I can add the short name “JuicyPineappleFortCollins” for my juice shop. Now, my custom- ers know that this particular GMB listing I’ve created is the Fort Collins location. And Google knows this too! You can only change your short name 3 times per year, so try to stick with just one short name and don’t change it often.
If your business sells food items, you can create a menu or add a link to your menu on your website. You can also add Business Attributes for location accessibility, amenities like bathrooms and free Wi- Fi, what type of payment methods you allow at your location, and much more. Optimizing the Business Attributes section provides both users and Google answers that you might not have been thinking about before.
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