You’ll also want to add a description for your business. This is where you get to tell customers what your business sells, why you created it, and the purpose it serves in the community. You can include up to 750 characters , an estimate of 125 total words. That space fills up fast, so only include important information. Here is a suggestion for a successful business description: DON’T SPAM YOUR KEYWORDS! You can include which city your business is located, but don’t overuse it like this: “The Juicy Pineapple is a juice shop in Fort Collins, Colorado providing juiced drinks in Fort Collins, Col- orado. In Fort Collins, Colorado, we like to service Fort Collins residents with the best Fort Collins-made juiced beverages. Our delicious Fort Collins drinks are made with love from Fort Collins, Colorado.” <- Don’t do THIS! Your business description isn’t a place to throw a bunch of your keywords in one place and hope to outrank other local businesses. From an SEO perspective, that is a bad tactic and usually ends in a penalization from Google. One type of penalization from keyword spamming is the removal of your business listing. So please, Jeff, don’t do it! You spent this long working on your GMB listing, you don’t want it to disap- pear. Questions you should ask yourself when creating a Google My Business description include: • • Does this business description offer any insight as to what my business offers? • Do I list where I’m located without keyword spamming? • If a potential customer reads this, will it be intriguing for them to choose me over a competitor? • Is this an accurate representation of my business and what it stands for? Take some time to put thought into your business description and it can go a long way. Add Business Photos One thing that we at Beyond Blue Media see happening all the time are businesses not adding photos of their business location or products/services! Here is a simple answer as to why your Google My Business listing needs photos, direct from Google : “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.” Take a tip from the creators themselves and do yourself a favor, add photos!
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