TL;DR We’ve finally come to the end of our journey through Google My Business. In case you didn’t want to read the full article (that took quite a while to build) and only care about specific details, let’s do a recap for the “too long; didn’t read” section here! Google My Business is an amazing free tool that allows any business owner, no matter the size of the business, to compete for visibility on Google Search and Maps (Google properties). It is possible for small to medium-sized businesses to be the first seen businesses on Google’s search results for relat- ed searches. You have the opportunity to acquire customers that would otherwise go to larger, well- known businesses! To create or own your Google My Business listing for your business, you must claim it. It is an easy step-by-step process that has been explained in full above. You don’t have to have a direct business location in order to have a GMB listing. You do have to verify your business for which you have multi- ple options on how to do so (how-to located above). For search users to learn more about your business, you should optimize your GMB listing with essen- tial details such as hours of operation, additional phone numbers, and other relevant details. Creating a business short name gives you the advantage of using a keyword associated with where your busi- ness resides or services. Short names are unique names for business locations and are included in your GMB listing’s shareable link. Google My Business posts are meant to connect with your community. They shouldn’t be used for spamming keywords or to lead users astray. Always ensure that any link you add to a GMB post is rele- vant and leads users to the correct page on your website. Google My Business listings that use and optimize photos are 35% more likely to drive user clicks to their website. This provides you with a much higher chance of acquiring a sale. At the very least, it grows your web traffic and spreads your brand awareness. Read the section on photo dimensions above for all photo information you need to know. Google search users are able to upload photos of your business and products without your acceptance. You can delete these photos if you find them inappropriate, but you must work with Google to do so. If you want to share your business’s location without having customers have to search themselves, you can share a Google My Business listing link with them. There are two ways to accomplish this. You may also acquire the Google Maps location of your business and embed the HTML snippet on your website to make driving directions and search easier for users on your website.
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