Change Theory Two. Twenty years after Rogers’ work, the Trans -theoretical Model of Behavior Change was introduced to public health (Prochaska & DiClemente, 1983). The model, shown in Figure 8, features five stages beginning with the first stage of pre-contemplation. The model moves to contemplation, determination, action, relapse, and maintenance of behavior change. It integrates multiple theories. The model visualizes stages people go through as they go through change. Understanding these stages could help Extension educato rs assess the individuals’ status in their programs and better time their programming
and its content to help people move through the states or stages.
We choose these two change models because the Diffusion of Innovation Theory is grounded in agriculture and the Trans-Theoretical model in health. Professionals in agriculture, health, family sciences, and other disciplines can use either, both, or a modified version to plan educational programming that leads to short and long-term outcomes among individuals, families, and communities.
This 2013, 6-minute video is titled: The Trans- Theoretical Model of Behavior Change. Nathan Smith of the United Kingdom University of Birmingham explains the basics of the model in relation to physical exercise. The explanation could just as easily be applied to other topics taught by Extension professionals.
VIDEO
https://www.youtube.com/watch/oO80XyBDrl0
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