WHISTL NEWS
Whistl-owned product sampling agency Relish has seen a boom in experiential campaigns now that consumers are out-and-about and happy to engage. Experiential marketing revolves around creating real-life events that engage and entertain consumers, with the brand closely aligned to the audience and entertainment – central to the experience. Relish is one of the UK’s leading experiential marketing agencies, running campaigns from strategy through to promotional staffing. Experiential campaigns on the menu at Relish
Double triumph for Doordrop Media Whistl Doordrop Media ended 2023 with a double at the DMA Awards, winning Silver and Bronze in the Unaddressed Print & Door Drops category. Silver went to our campaign with Abel & Cole, the leading organic fruit and veg subscription brand.Our innovative targeting was combined with that of Herdify, who identified hotspot communities where the Abel & Cole brand was being discussed and recommended. These ‘brand communities’ drive response rates typically 120% higher
PARTNERING WITH ANDYSMANCLUB
than non-community areas , and the Abel & Cole doordrop duly exceeded target by 74%.
#ITSOKTOTALK
Visit: www.relishagency.com
ANDYSMANCLUB is a men’s suicide prevention charity, offering 130 support groups across the UK and online. Its aim is to end the stigma surrounding men’s mental health, providing a safe space where they feel comfortable to talk and open up about their experiences. As part of our partnership with the charity, ANDYSMANCLUB is being promoted on our vehicle fleet, reassuring men that IT’S OK TO TALK – a message also
conveyed to employees at our Bolton site (with others to follow), in an ANDYSMANCLUB session. “Male suicide is the biggest killer of men under 50,” commented Andy Underwood, Disability and Mental Health Sponsor at Whistl. “ANDYSMANCLUB is on a mission to help, and as well as raising awareness of their great work amongst our employees, our van and HGV fleet is being kitted out with stickers to spread the word externally.”
Silver Winner 2023
Wrigley’s Extra gum can aid concentration – better than chewing your pen top! Here, the Relish experiential team sets out its stall of engaging games to test shoppers’ powers of concentration.
Targeting also played a major part in our Bronze for Princess Cruises doordrop campaign. The cruise market is more competitive than ever, and pinpointing households with a high propensity of interest was crucial to the success
of the multipage creative doordrop campaign. The award recognised an impressive RoI of £20.10 for every £1 spent, with a noticeable increase in bookings from first-time cruisers.
For more information on ANDYSMANCLUB please visit www.andysmanclub.co.uk
HELPING THE HOMELESS IN NORTHERN IRELAND Congratulations to the Whistl team from Belfast on winning the Cultural Impact Award at the recent National Courier Awards in London. The Award recognises the support Whistl gives to the charity Homeless Connect, which exists to prevent and alleviate homelessness in Northern Ireland. Whistl volunteers dedicate over 250 hours annually to help put together Home Starter Packs, essential in helping those transitioning from homelessness to more settled accommodation.
Bronze Winner 2023
THESE AWARDS SHOWCASE JUST HOW EFFECTIVE DOORDROP CAMPAIGNS CAN BE, WHILST UNDERSCORING THE INNOVATION AND EXPERTISE THAT WHISTL
BRING TO THE CHANNEL Mark Davies, MD of Doordrop Media.
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Whistl Magazine • Issue 1 / 2024
Whistl Magazine • Issue 1 / 2024
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