NEW LOOK Leafletdrop launched
Wells Said
Whistl Mail joins Doordrop Media as JICMAIL Platinum Partner
Print-based media is undoubtedly enjoying a resurgence, with the IPA Bellwether Report showing successive increases in direct marketing budgets. Marketers have clearly been re-assessing physical channels, and this re-evaluation, together with the continued need for GDPR compliant data, has led to a surge in demand for door drops. The rise has also been fuelled by research from JICMAIL showing that door drops are amongst the most cost-efficient media channels, delivering a minute of consumer attention for just 7p compared to 19p for digital channels. With this upturn in demand, Whistl Doordrop Media has made it easier to instigate and implement campaigns with a major overhaul of its Leafletdrop platform. Launched in 2018, this self-service leaflet campaign booking tool has been used by over 1000 businesses to print and distribute more than 300 million leaflets. Organistations from pizza parlours to political parties, estate agents to entertainment venues have taken advantage of its sophisticated targeting to reach the right households locally and nationally. “With the latest Leafletdrop, we have made creating, targeting and booking campaigns easier than ever – and also easier than Google and Meta Ads. It’s a brilliant time for the new generation of marketers to give targeted leaflet advertising that delivers a go.” Mark Davies, MD of Whistl Doordrop Media
THE NEW VERSION OF LEAFLETDROP OFFERS A FASTER AND EASIER USER EXPERIENCE , WITH SIMPLER NAVIGATION AND FACELIFTED GRAPHICS. Online, in minutes you can: Design your leaflet Select your geographical area by postcode Target your audience Order the print Book distribution dates
Look hard enough, and there are some spring shoots in the economy that give reason for cautious optimism. Challenges remain though, notably disrupted global supply chains and, closer to home, the stubbornly high cost-of-living. I’ve always believed that one of the best strategies when times are tough is to emphasise what sets your business apart – to communicate what differentiates you from the competition, and most importantly, to walk that talk. Here at Whistl, our differentiator is the strength of our Account Management, reinforced by the personal touch that underpins all our customer relations. But don’t just take my word for it. On pages 4/5 and page 9 of this issue, you can read what two customers have to say. My thanks to them, for their kind words.
In our last issue, we reported that Whistl Doordrop Media had been validated as a JICMAIL Platinum Partner, and we can now reveal that Whistl Mail has achieved the same status. JICMAIL is the industry body that provides the same metrics for mail (addressed and unaddressed) that are available for other advertising channels like radio and television, used by media planners to help plan campaigns. Platinum status is only awarded to businesses who embed JICMAIL’s audience measurement data into mail campaign planning and reporting, with case study evidence that those metrics are systematically used to retain and grow business. “We’re delighted with the Platinum recognition from JICMAIL of our commitment to ensure that the value and effectiveness of advertising mail is understood with customers and within the industry as a whole. JICMAIL has transformed media buyer attitudes towards the advertising medium and continues to highlight its vital role as a marketing channel.” said Andrew Goddard, MD Mail, Whistl.
For further information visit: www.leafletdrop.co.uk
For all our Mail Services visit www.whistl.co.uk/mail
Nick Wells, Executive Chairman
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Whistl Magazine • Issue 1 / 2024
Whistl Magazine • Issue 1 / 2024
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