Welcome 40th Annual Swanson Cattle Bull Sale
40 Years of Commitment This year marks a meaningful milestone as we host our 40th Annual Production Sale, celebrating 40 years of dedication to the seedstock business. Since 1984, we have poured in time, effort, and values into building a cattle program centered on function, longevity, and consistency. What began as a commitment to raising good cattle has grown into a program shaped by decades of hands-on experience, careful selection, and a deep respect for the cow herd. From the beginning, Jeff believed in the advantages of heterosis and the importance of building cows that are practical, efficient, and dependable. Through intentional crossbreeding and strict culling, the focus has always remained on low-maintenance, durable maternal females. Cows are rigorously evaluated for disposition, feet, and udders, ensuring the foundation of the herd is built on soundness, fertility, and longevity. These females also excel in carcass merit, maternal ability, performance, and ease of calving—traits that have stood the test of time. The cattle developed through this program have consistently proven themselves beyond the pasture. Over the years, cattle have been fed in more than 40 pens, typically gaining 3.3 to 4.0 pounds per day with yields from 64% to over 65%. Feeding results have consistently reached 90% to 100% Choice or better, along with feed conversions as efficient as 5.10. These outcomes reflect decades of practical decision-making and a disciplined approach to genetics and management. This year’s offering of bulls represents the continuation of our life’s work. The set is deep, consistent, and backed by a strong selection of proven AI sires and herd sires raised within the program. These bulls are built to transmit muscle, fleshing ability, and structural soundness while producing high-quality feeder calves and dependable replacement females. Developed on a high- roughage ration, they are grown with longevity and functionality in mind—not pushed for short- term appearance. In addition to the bull offering, 25 open heifers will be available, providing an opportunity to bring these proven genetics back into your cow herd. As we celebrate this 40th sale, we are proud to honor the foundation we have built and grateful to the customers, neighbors, and friends who have supported this program over the years. We invite you to view the cattle prior to the sale and join us for lunch on sale day. We look forward to seeing you Tuesday, March 3rd, as we celebrate 40 years of cattle built to last.
Jeff & Denice Swanson Seth & Jami Swanson
SWANSON CATTLE C0 ANNUAL SALE | MARCH 3, 2026
1:00 PM CT | THE RANCH | OXFORD, NEBRASKA
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