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ISSUE 2
It was through this relentless effort that I pioneered the payroll sector in Turkey. In the span of 25 years, amidst daily challenges of business development, cultivating company culture, facing setbacks, and getting back up again, I gradually realized that my journey had not only shaped a company but had also paved the way for an entire industry. “In 1999, during the dot-com boom, I left the CPA firm and started a payroll company. Starting a payroll company in Turkey back then was a bold move. No one was aware of such a service.”
The turning point came when foreign clients inquired about payroll services in Turkey, a concept I was unfamiliar with. My first payroll client was an international retail company for whom I had set up and managed accounting services. They soon requested payroll services, and this opportunity was very exciting for me. An unexpected call from a renowned payroll company, my client’s international payroll service provider, wanted to acquire our CPA firm. Although this wasn’t possible due to the partnership structure, it confirmed that I was on the right track with my desire to establish a payroll outsourcing company. In 1999, during the dot-com boom, I left the CPA firm and started a payroll company. Starting a payroll company in Turkey back then was a bold move. No one was aware of such a service. Every company I approached for payroll services came back with requests for employment services, and I often returned from client visits with a few outsourced employees on hand. While this helped grow my employment services business, payroll service remained my main goal, and I stayed focused on it. Initially, no one understood the need for such a service, but I persevered. By 2002, I envisioned an online payroll service, and by 2004, we had created BordroNET, our first web-based payroll system. Although the market was initially hesitant, we gradually built a customer base as Turkish companies began outsourcing operations to stay competitive. Even during the 2008
Breaking Barriers in Corporate Finance My background in corporate
finance, with its focus on borrowing and financial constraints, initially created barriers when it came to entrepreneurship. My first venture was with a CPA firm specializing in consultancy. However, I quickly realized consulting wasn’t for me; I wanted to be deeply involved in operations.
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