OUR VISION
To be the most profitable independent travel agency in the UK; supporting our people, our customers, and the communities where we operate.
2024/25 STRATEGIC PRIORITIES
Customer Acquisition and Retention
Product and Supplier Mix
Data Strategy
Cruise Proposition
Customer Experience
SUPPORTING PILLARS
Supporting our Communities
Investing in our People
Customer Service Excellence
Sustainability
OUR SMILE VALUES UNDERPIN EVERYTHING WE DO
Supportive
Motivational
Innovative
Loyal
Excellent
We listen so everyone feels heard and that they belong
We inspire and appreciate each other and exceed expectations
We are flexible and respond positively to change and opportunities
We build and maintain trust by being open and transparent
We maintain a growth mindset and keep improving
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