Net sales by customer group Hemnet has a product portfolio catering to the needs of our four key customer groups. For home sellers , we create products that enable them to play a more proactive role in the marketing of their property listing. For real estate agents , our products aim to help them find their next seller, strengthen their brands (on a HQ, office and individual level) as well as to educate through market analysis and insights. For property developers , we are creating products that help them find a buyer throughout the life of a new construction project, as well as to strengthen their brand. For other advertisers , Hemnet offers the best platform through which to reach a housing-interested customer base, connecting these advertisers with the most relevant audience through our integrated products.
5% Property developers
10% Advertisers
72% Home sellers
13% Real estate agents
889 SEK million 2022 Net sales
Hemnet Group | Annual and sustainability report 2022 · 13
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