Hemnet Group ENG 2022

Management

Cecilia Beck-Friis

Jens Melin

Francesca Cortesi

Jessica Sjöberg

Position and tenure

Chief Executive Officer since 2017

Interim Chief Financial Officer since 2022

Chief Product Officer since 2020

Chief Communication and Brand Officer since 2019

Year of birth

1973

1985

1983

1977

Nationality

Swedish

Swedish

Italian

Swedish

Education

Executive Management Program, SSE Executive Education, Sweden, studies in Entertainment Marketing and strategic marketing at NYU’s School of Professional Studies, USA, and diploma in production management from Berghs School of Communication, Sweden Chairman of the board of directors of Hemnet Holding AB, Hemnet Holding II AB, Hemnet Holding III AB, HemNet Sverige AB, Hemnet AB, HN Hem AB and member of the board of directors of Norrängen Media AB Twenty years experience in senior positions within media. Previously Vice President at TV4 as well as Chief Digital Officer at Bonnier Broadcasting. Former board member of Paradox Interactive, NetInsight and Acando..

MSc in Business and Economics from Linköping University.

Master in Communication and Media Studies and Bachelor of Arts in Communication, Università degli studi di Milano.

Media and Communications Studies, and Political Science, Stockholm University.

Current assignments

Board member of Hemnet Holding AB, Hemnet Holding II AB, Hemnet Holding III AB, HemNet Sverige AB, Hemnet AB and HN Hem AB.

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Deputy member of board of directors of Fiali Collective AB

Work experience

Head of Group Accounting & Control at Hemnet. Prior to that served as Authorised Public Accountant at PwC, Group Financial Controller at Autoliv and Head of Group Accounting at Touristry Group.

Several years of experience in agile product development and helping companies build successful product organisations. Former Head of Engagement and Retention at Stardoll.

Long experience in senior positions within PR and communications, most recently as Vice President Corporate Communications at MTG/ Nordic Entertainment Group. Prior to that she has held positions as, among other things, Director of Information at Com Hem and Director of Communications at TDC Sverige.

Shareholding

771,572

2,000

68,109

113,090

Warrants

197,135

10,835

38,616

34,116

42 · Hemnet Group | Annual and sustainability report 2022

Administration report

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