BGA’s Business Impact magazine: Issue 5, 2025 | Volume 27

A new chapter: Higher education in the age of AI

Predictions of higher education’s demise in the face of AI’s continued rise are misguided, writes ESPM’s Rodrigo Cintra . Here, he makes a compelling case for universities’ ability to mould qualities and connections that no algorithm can replace, while emphasising the need to get clear on purpose and strategic direction

22 Business Impact • ISSUE 5 • 2025

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