the new sofa will definitely want to know about Sol-U-Mel Stain Remover . And your neighbor who’s looking for part-time work might be interested in Melaleuca’s member referral program. You can also use social media to build your contact list and meet people who have similar lifestyles and goals. Social media platforms like Facebook, Meetup, and others have a wide variety of groups dedicated to various hobbies and interests, whether you’re into cycling, knitting, organic farming, cooking, photography, community service, day trading, and so much more. These groups are a springboard for building relationships and identifying needs. While your first connection might be online, the goal is to create a relationship offline. 2. Share Product Stories If you go to an amazing new restaurant, chances are you’re going to tell your friends about it. The same goes for a major sale at your favorite clothing store or a movie you think they’d enjoy. It’s normal for us to share information and resources we think will benefit those we care about. In fact, it would be kind of weird if you didn’t tell your friends about the amazing cleaner that saved your carpet from a giant grape juice stain. And few things are as powerful as your personal experience. Skeptics can try to dispute studies and benefits, but they can’t deny your personal experience. For example, if taking the Peak Performance Pack every day has given you increased energy and improved your blood work, no one can really argue that fact. This doesn’t mean that what happens to you is guaranteed to happen to everyone, but it gives potential customers a tangible example of what is possible. Do not exaggerate claims or share anecdotes that directly or indirectly claim to treat or cure disease or medical conditions. You’ll find it’s most effective to share experiences that the majority of other customers are also likely to experience. Just remember, when sharing a product story you don’t want to include a “call to action,” such as telling readers to call you, visit a website, or make a purchase. Sales tactics like these come across as disingenuous and distract your readers from the very real benefits you’ve experienced. Simply share your experience and excitement.
A Good Product Story 1. Shares personal experience 2. Includes the product brand name 3. Has photos when possible or applicable 4. Doesn’t mention Melaleuca by name or include a call to action 3. Create Interest Social media is a great way to create interest in Melaleuca. The key is to help people see how building a Melaleuca business has enhanced your life. Maybe you paid off your auto loan two years early or took your family on your first real vacation. Social media is a great place to share milestones like these and when people hear about all the good things happening in your life, it’s only natural for them to be curious. It helps them see the real-life benefits of a Melaleuca business. If you’re looking for inspiration, check out the #EnhanceLives posts on Melaleuca’s Instagram feed. Think about what a post like this would be for your family. How has Melaleuca enhanced your life? Remember that specific events and milestones are more powerful than sweeping, general statements. And remember, the focus of these posts is how your life has improved. Avoid telling others how to purchase the product in the post and avoid using the company’s name. Remember that the key is to create interest, not gain a reputation as the friend who floods others’ social feeds with posts about products or working from home. Your friends aren’t following you on social media so they can read nonstop posts about your business. In fact, most of them will begin hiding your posts or even unfollow you if you behave this way.
Megan Cotten shared success story. 1 hr ·
“Saw my doctor for a check up Monday night. She literally recommended GC Control to me! So thankful for these products!”
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One of the key resources you have in a referral economy is social media. When done right, social media can help build your contact list, identify needs, and generate interest. But like any tool, there is a right and a wrong way to use social media.
6 JULY / AUGUST / SEPTEMBER | EU.MELALEUCA.COM
JULY / AUGUST / SEPTEMBER | EU.MELALEUCA.COM 7
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