Delegate L et’s start off with a simple one. Delegate the tasks that you hate doing, are horrible at, or just simply use up too much of your valuable time. This might be bookkeeping, or maybe it’s the management of your social media. If you can delegate it, do so! This way you can focus on doing the things that you love and the things that make you money. They should be the same thing :) Set goals for yourself This is an important one. Your goals guide everything you do, but too many entrepreneurs don’t set the right goals. They let others (family, coaches, other entrepreneurs) determine what their goals should be. You started this business for yourself. Go back to that. What did you start off trying to accomplish? Stay true to yourself and set goals that are important to you. BE careful what you wish for, you might just accomplish it. If you set goals that aren’t in line with your values, you will not be happy. Attract the right customers Are you attracting the types of customers YOU want to work with? Life is a lot more fun if you’re working with people that you like and enjoy spending time with. How do you do this? Through branding! Make sure you are putting the right message out there, and that it reflects you! For example: if you are casual and easy going, don’t try to attract clients and customers who like more structure. Neither of you will be happy in the end. Don’ t do things you don’ t like If you have a service-based business, at one point or another someone has probably asked “do you do X”. Most of us hesitant- ly agree, especially in the beginning. But you might actually hate doing that thing or it’s not in your wheelhouse, or it’s not profitable. I’ve had clients who went down this road and then eventually were spending 90% of their time doing a service that they did not enjoy. Moral of the story: if someone asks you to do something that you CAN do, but don’t LIKE, don’t be afraid to say no! It might seem like you’re passing up money, but in the end, you will be happier and your brand will be clearer! Look for opportunities Always be on the lookout for potential opportunities for you and your business. Creating things, working on new projects, and col- laborating with others can be a lot of fun! Give yourself plenty of space to create - igniting your creative side is good for your soul and will feed your love for the business and drive why you became an entrepreneur in the first place.
13
AUGUST 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
Made with FlippingBook - Online Brochure Maker