experience of a happy irony.
The Loyalty Card program at Driven Automotive is Jaman- da’s way of giving back to her repeat customers. “We want customers to know we appreciate them. We offer a $50 discount on their next invoice by seeing us for five oil change services. This can be applied to any parts or service. It’s a nice treat that everyone appreciates,” she said. Everyone also appreciates the Pick-Up, Drop-Off Service at Driven Automotive. On all services that take longer than an hour and half, Driven offers customers a drive to and from their home or work- place in the Hammonds Plains-Bedford and Larry Uteck areas. In just five short years in operation, Driven Automotive’s growth has been substantial. “We have doubled the size of our building and we have quadrupled our sales in compari- son to year one,” Jamanda said. “The market here required a high-quality aftermarket repair shop – and we continue to fill that need. Nova Scotia can be tough on cars and vehicle owners in our area appreciate quality work, but they want a good experience, too. We just give them what they want. I think what stands out to me the most is how our customers appreciate us every visit, not just that one occasion. Everyday we get to be on the receiving end of appreciation due to our positive attitudes, our honesty, and our hard work. You don’t know how grateful we are every day for our customers.” Driven-Auto.com greets you with professional photos of Jamanda and her staff alongside an easy-to- use contact form if you wish to request an appointment.
“I wouldn’t say that they’re shocked, but I would say they’re pleasantly surprised,” she laughed. “Most household finances are managed by women – they’re the financial decision makers. People, husbands too, really enjoy having a woman on this end to explain to them what is required and where the costs come from. It’s a real trust factor for them. Even in 2017, we do work harder as women in the trade to prove our knowledge and competence. That’s OK though – we have been doing a good job of it,” she said. “We operate our business a bit differently than what people typically expect from and automotive repair shop,” Jamanda continued. “Automotive repair shops have gotten a bad rap in the past for overcharging customers for replacement of parts they don’t need. We have well-earned our customers trust by making sure they understand what is needed and why, allowing customers to view the repairs required with their technician, and by offering quality work at fair prices. This puts us in a very good place in the market as we continue to build strong relationships. We offer all repairs and maintenance and honest service – why would people go anywhere else?” she laughed. “We both had a customer following and decided that it would be worth the change.”
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AUGUST 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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