By David MacDonald S ince 2011, there has been a “real public reach in Nova Scotia for real wood products made in the province,” Amos says. This is part of a wider trend. People prefer local. People prefer traditional – retro, if you will. People prefer custom and unique. And, in tune with Amos Wood’s vision, people are going back to wood. “Wood has a grav- itational quality to it,” he explains. “As a material it does something inside a home that other materials just don’t accomplish. It draws people in. Nothing does this as warmly as wood does.” This back to basics movement is not a passing fancy. “There was a clear realization. People felt bilked by cheap and lousy MDF [medium-density fibreboard]. Our wholesalers have been telling us for the last couple of years that there has been ongoing and substantial decline in the overall sales of MDF because people want the real deal,” Amos explains. “Wood has a gravitational quality to it. As a material it does something inside a home that other materials just don’t accomplish. It draws people in. Nothing does this as warmly as wood does.”
“I like to see how carefully they can measure something, that’s very telling,” says Jeff Amos, founder and co-owner of Amos Wood in both Blockhouse and Halifax, Nova Scotia, Canada. “The next thing I look for is excitement and a willingness to take hold of our vision.” The “our” refers to his son, co- owner Obe Amos. The vision is simple: Amos Wood makes wood available to live with. As Amos Wood keeps expanding, more and more craftsmen – along with homeowners and businesses – are learning just what this vision looks and feels like.
Amos knows wood. He should. He’s been in the design, millwork, and furniture game since 1976. He just had “the
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SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2017
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