It all started with a Yamaha PW50 and a subscription to Cycle Canada. His dad bought him the bike; his mom the literature. By the time Todd LeBlanc, founder and owner of Atlantic Motoplex in Dieppe, New Brunswick, Canada, became captivated by the full-spread ad for Calgary-based Blackfoot Motosports in the December 1984 issue, he already had the experience that comes with “buying, fixing, and selling two or three dirt bikes,” he laughs. “I like motorcycles and motorsports, but for me the greatest exhilaration has been building
up speed to grow this dealership as big as possible. Blackfoot Motosports planted the seed back in ‘84. To offer customers the best brands and services that encompass Japanese, European, and North American brands under one roof is a dream.” Now, Atlantic Motoplex offers new and preowned sales, an apparel and parts shop, which includes scale model size novelties that appeal to kids and the big kid in everyone – all available online and in brick and mortar – and a service centre that multi-manufacturer trained technicians call their home away from home. LeBlanc has come a long way.
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SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2017
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