APPOINTED
November 2025
Veteran Hospitality Executive Joins the Group to Drive Global Marketing and Growth ISRAEL CANADA HOTELS APPOINTS ANAT AHARON AS DEPUTY CEO
NEW LEADERSHIP APPOINTMENTS AT KALIA TOURISM GROUP
Veteran Industry Executives Join Forces to Spearhead Growth and Development in the Northern Dead Sea Group, which encompasses several unique tourist sites in the Northern Dead Sea—including Kalia Holiday Village, Almog Holiday Village, Minus 420 Glamping, Eretz HaTamar Inn, Kalia Beach, and the Salty Restaurant-recently announced two key appointments.
a powerful, young, and dynamic group that operates in Israel and globally and is expanding rapidly. I look forward to leading the group’s marketing and growth, establishing a strong and inspiring brand, and providing our guests with unforgettable experiences. I believe the experience and knowledge I have gained will allow me to contribute significantly to the chain, as well as to reconnect with Reuven Elkes, CEO and Partner in the group. Thank you for the trust; we are embarking on a new journey!”. Reuven Elkes, CEO and Partner at Israel Canada Hotels and Brown Collection, stated: “We are excited and happy about Anat’s joining, and we have no doubt that her rich experience in marketing and hospitality, in particular, and her excellent capabilities will be reflected in her new role. The chain is currently working on expanding its activities both domestically and overseas. I have no doubt that Anat’s arrival will lead the chain to new heights”.
Itay Maor was appointed CEO of Kalia Tourism Group this past May. Over the last decade, Maor has taken a significant role in the development of tourism in the Northern Dead Sea area, managing
I srael Canada Hotels Group and Brown Collection announced today the appointment of Anat Aharon as Deputy CEO of the Hotels Group and Global VP of Marketing and Sales. Aharon brings with her a wealth of knowledge and expertise with approximately 25 years of experience in the hotel and tourism industry. For the past nine years, she worked at Fattal Hotel Chain, and in recent years served as VP of Marketing and Sales, leading many strategic initiatives. Anat is married with two children, holds a BA in Political Science and an MBA in Business Administration. Anat Aharon said: “I am excited and proud to open a new chapter and join Israel Canada Hotels,
Kalia Beach and leading the business development and entrepreneurial initiatives for Kalia Tourism.
Merav Ben-Dov was appointed Head of the Marketing and Sales Department for Kalia Tourism Group this past May. A mother of four from Shoham, Ben-Dov brings over 25 years of experience in the tourism industry, specializing in building marketing strategies and managing
sales systems. She has served in senior management roles at leading hotel chains and private hotels, leading to proven revenue growth. In her last position, she served as the Marketing and Sales Manager at the Olive Tree Hotel in Jerusalem.
28 • www.itn.co.il
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